Stillman School of Business


This interdisciplinary program includes courses in sport law, management, marketing, economics and finance, and prepares students for positions in professional and intercollegiate athletics and the industries that serve them. Students gain exposure to all facets of the business of sport, including sport sponsorship relationships, team and league equity issues, player management labor relations, and a wide variety of ethical dilemmas facing business professionals in both professional and amateur athletics. The program prepares students for internal positions in sport management organizations; sport marketing firms; licensing and apparel marketing; radio and television programming; and events and facilities management.

The Sport Management Student Association (SMSA)
The Sport Management Student Association (SMSA) is one of the largest and most active student organizations in the Stillman School of Business. Comprising both graduate and undergraduate students, the organization provides an outlet for students to engage in the interactive learning of the business of sport through off-campus visits to sporting events and facilities, internships, guest speakers and more. The SMSA also holds community service in the highest regard and works diligently to be a leader and facilitator of charitable activities at Seton Hall University and in the surrounding communities.

Sports Management Concentration Requirements
View B.S. in Business Administration Core Requirements>>

 BFIN 4232
 Sports Finance
 BLAW 4330
 Sport Law
 BMGT 4535
 The Management of Sport Organizations
 BKMT 4607
 Sport Marketing
 BSPM xxxx
 Sport Management Elective
 BSPM 4594-5**
 Sport Management Co-op I, II

Total credits: 15-21
* Sports Psychology (PSYC 1219) is recommended as a liberal arts elective.
**May be waived, at the discretion of the Director, for full-time industry employment or for non-credit Co-op if student opts to complete a second concentration or minor.

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