Market Research Center
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 Undergraduate Market Research Certificate 


What is the Market Research Certificate?

The Undergraduate Certificate in Market Research is made up of a total of 12 credits (four three-credit courses). The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Required Courses

Students will be required to take each of the following two courses:

Course #TitleCredits
BMKT 2601
Principles of Marketing*
BMKT 3611
Marketing Research*
*Offered every semester.

Additional Courses

Students must complete two of the following courses:

Course #TitleCredits
BMKT 4612
Qualitative Market Research*
BMKT 4634
Marketing Metrics**
BMKT 4699
Directed Research/ Marketing***
BMGT 4560/ BITM 3740
Project Management**
BITM 3744
Business Intelligence**
*Offered every Fall; **Offered every Spring; ***With instructor approval.

Want to know more?

Please contact Adam Warner, Director of the Market Research Center or Stephen Pirog, Chair, Department of Marketing.

How to apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

Market Research Certificate Application Form »

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Contact Us:
Market Research Center
Seton Hall University
Jubilee Hall, Room 677
Adam Warner, Director
(973) 761-9704

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