What is the Market Research Certificate?
The Undergraduate Certificate in Market Research is made up of a total of 12 credits (four three-credit courses). The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.
Students will be required to take each of the following two courses:
*Offered every semester.
|BMKT 2601|| Principles of Marketing*||3|
|BMKT 3611|| Marketing Research* ||3|
Students must complete two of the following courses:
*Offered every Fall; **Offered every Spring; ***With instructor approval.
|BMKT 4612|| Qualitative Market Research*||3|
|BMKT 4634|| Marketing Metrics** ||3|
|BMKT 4699|| Directed Research/ Marketing*** ||3|
|BMGT 4560/ BITM 3740|| Project Management** ||3|
|BITM 3744|| Business Intelligence** ||3|
Want to know more?
Please contact Adam Warner, Director of the Market Research Center or Stephen Pirog, Chair, Department of Marketing.
How to apply?
When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.