Discover Your Inner Pundit: Introduction to Thought Leadership
Date: March 29, 2014
Time: 9 a.m. – 1 p.m.
Location: Seton Hall University, Main Campus
Tuition: Take each workshop for $129 or take all three workshops in the
Certificate in Public Relations & Communication track for $299!
- Do you want to stand out from the crowd and trigger people to call
you for business?
- Do you have a product or service that's difficult to differentiate?
- Are you ready to engage more with your customers/clients?
- Is the "content marketing" trend a mystery to you?
trying to influence, educate, or inspire, Thought Leadership is a content
marketing strategy that helps you attract audiences and build your brand. A
"pull" versus "push" marketing strategy, this introductory seminar will help
you to identify, produce, and distribute thought leadership materials and discover
your inner pundit.
All pundits start somewhere and for
a reason. Whether you're trying to influence, educate, or inspire, Thought
Leadership marketing helps you attract audiences and build your brand with
compelling content that is entertaining, timely, and informative. This introductory
workshop will help you discover your inner pundit, show you how to identify,
produce, and distribute thought leadership materials, and help you develop a
content marketing strategy that produces business results.
In a two-hour class discussion,
participants will identify thought leaders and explore what makes them
successful. We'll define terms and understand how this type of marketing could
fit in your marketing mix. Afterwards, we'll hold a two-hour coached working
session, where you'll develop your own thought leadership platform and identify
how you can add value and stand out in the ongoing discussions that are taking
place in every corner of our society and the Internet.
- How Thought Leadership marketing translates into dollars
- Why "content marketing" is all the rage
- What all pundits have in common
- The stumbling blocks for would-be pundits
As a participant you will:
home a toolbox to jumpstart your Thought Leadership program
whether you have what it takes to be a Thought Leader
the outcomes you wish to achieve through your Thought Leadership program
the technology that can help you manage your Thought Leadership program
Following the workshop you will be able to:
started creating high quality content
- Focus on
your unique expertise to add value to the Thought Leadership conversation
- Know the
tools to use to distribute and manage your Thought Leadership program
the markets you want to address with your Thought Leadership program
If you are a marketer
considering a Thought Leadership marketing strategy, a business person who wants
to understand how "content marketing" means business, or someone who is looking
for new ways to promote an idea or a business, this course is for you!
Jeanine Moss is a branding
and marketing strategist who has also been a publisher, journalist, media
relations director, digital communicator, advertising copywriter, media buyer,
membership marketer, entrepreneur and strategic communications advisor to the
Undersecretary of Defense for Personnel & Readiness. Moss is also the
founder and president of Turning Point Solutions, Inc., providing branding and
marketing strategy, thought leadership marketing, positioning and messaging and
integrated marketing campaigns for clients like Accenture, Hewlett-Packard, The
September 11th Fund, New York City, United Way, Lighthouse
International, and other technology, healthcare, association and non-profit
For further information, please contact us at (973) 761-9087 or email: CEPS@shu.edu