Website Management
The Public Relations and Marketing team manages the primary websites for all campus units (except for Athletics and Law) through 2-3 content management systems. We advise Law who currently uses the same systems and partner with Athletics. Top services include:
- Standard content pages
- News (stories, elements)
- Faculty profiles
- Academic programs
- University policies
- Integrated calendar events
- Integrated forms
- Emergency communications
- Embedded video
- Integrated blogs
- Social media feeds
- Search Engine Optimization (SEO)
- Analytics
- Custom Search Engines
- Self Service Training
Specialized Digital Tools and Services
Public Relations and Marketing currently manages a series of unique tools to support the University’s mission through digital communications. Highlights include:
- Google Analytics
- Google AdWords (paid search, display ads and retargeting)
- Client relationship management (CRM) (Salesforce, Sprout, Raiser’s Edge, Slate)
- Forms (Formstack)
- SMS (ATT Messaging Toolkit)
- Merit (Student Recognition System)
- Planned Giving (.org integration)
Public Relations and Marketing also partners fully with the Department of Information Technology, notably Web Development and Digital Media Services. Key services include:
- Digital communications systems stability
- Project-based code development across content management systems
- Security and workflow management
- Interaction and experience design
- Graphic and rich media design
- Video provisions and rich media publishing